TSFR founds his organization upon a fundamental element: a tight interaction between all his areas; his teams (solutions, technology, strategy and creativity experts) had to speack the same language and work for the same purpose. TSFR’s teams had to have such flexibility to be able to transform ideas in business plan as fast as they can with precision and concreteness. All the part of a complex project interact with each other: a “project integration culture” is based on a multidisciplinary and multicultural integration as on definition of responsibilities and immediate involvement of the entire professional characters needed.